Your go-to designer for digital signage & interactive displays.
Think about the last product you bought because something caught your eye in the store. Chances are, it wasn’t a printed sign; it was a moving screen. According to recent statistics, companies using digital signage saw ad recall increase by 55% and sales rise by 32%. Today, the real fight for attention isn’t about packaging or price, it’s about who owns the screen at the moment your customer decides to buy.
To make that moment count, businesses need more than great visuals, they need the technology behind them. That’s where digital signage software comes in. It’s the engine that manages content, keeps it current, and ensures every screen delivers the right message to the right audience. With XID you can create displays that respond, invite exploration, and guide action for digital displays.
What is digital signage software?
Digital signage software like XID Interactive Design by Datapost is a platform that lets you create, manage, and display digital content across screens in real time. It acts as a content management system for visual communication.
With it, teams can design interactive touch-points from simple welcome screens to complex interactive kiosks, and update them instantly across multiple locations.
For example a quick service restaurant can use XID to design screens for kiosks in-store to speed up customer orders and increase order accuracy. Promotional screens can also be designed, which has been seen to increase bottom-line revenue.
At its best, digital signage software like XID transforms static screens into living, adaptive experiences that turn information into interaction. Here’s how its key features can bring your ideas to life.
Key features and benefits of XID:
XID’s power lies in how easily everyday users can design and deploy interactive content. What once demanded coding knowledge or professional design expertise can now be accomplished through simple, intuitive tools.
Users can quickly create interactive experiences, refine them on the fly, and publish them instantly, transforming ideas into live, engaging content without barriers.
1. In-app Media library & stock images
They say a picture is worth more than a thousand words, so why not elevate every display with the perfect image? XID’s built-in media library gives you free access to a diverse collection of high-quality professional images, helping you match every message with the right visual.
No endless searching or licensing headaches, find and add content without leaving XID. We make it easy to source on-brand imagery that makes your content stand out. Choose from an array of high-quality photos and videos from Pexels. Find your perfect picture, icon or graphic by searching through FreePik’s media library.
2. User friendly drag-and-drop editor
You don’t need a crash course in design to create your digital signage. Use ready-made templates or start from scratch, adding media, buttons, and smart objects like tickers, weather widgets, and QR codes with XID’s simple drag and drop editor.
Drag and drop capability means that users don’t need to learn CSS, HTML, or complicated software workflows. Instead, you can concentrate on layout, aesthetics, and functionality. This approach promotes design consistency and accelerates the creation of professional-looking results, even for those without a design background.
3. One-click content publishing
When inspiration (or a typo) strikes, XID is the perfect tool for quick fixes. The designer lets you edit, update, or publish signage content immediately. With access to pre-designed smart cards, layouts and widgets, XID makes it easy for anyone to create content swiftly.
The one-click publish from XID to your screen enables quick updates, perfect for retail stores with various promotions. Adjust prices, add new promotions, or correct a pesky typo before anyone notices.
4. Simple custom ticker creation
Keep your content moving with XID’s custom ticker creator. Design dynamic scrolling elements that showcase live updates, headlines, or announcements exactly the way you want. Adjust fonts, colours, motion, and speed to match your brand and keep every screen feeling fresh and alive.
This feature works particularly well for screens that have an audience with a high dwell time, like financial service branches, keeping customers engaged with new information while they wait.
Why XID? Discover the advanced features:
Attention isn’t given, it’s earned. And nothing earns it faster than interaction. XID’s interactive designer transforms your digital signage from something people glance at to something they engage with.
Among today’s bevvy of digital signage design tools, XID stands out as an all-in-one platform built for speed, simplicity, and creative control. Its advanced features push interactive design further, turning digital signage from something you look at into something you experience.
1. API integration
Few things hurt your digital display faster than outdated information. That’s why XID’s API integration keeps your content fresh by automatically updating live pricing, schedules, or stock data in real time.
This feature pulls live information from across the web, including your company databases, social feeds, news updates, or external systems. The result: digital signage that’s never static, always current, and always relevant.
2. Live RSS feeds
For digital displays, XID enables the addition of smart objects like RSS feeds on news, weather and stocks. RSS feeds are a great way to keep customers and viewers up to date while they wait, and these features work in synergy with our queue management solution. Enabling the simple addition of a customised call screen in conjunction with your dynamic screen designed on XID.
3. Interaction tracking
Enhance your in-store analytics by creating designs on XID with modules that incorporate integrated NFC and IoT features into your digital displays. When integrated with smart shelves and IoT sensors, NFC (Near Field Communication) interactions can trigger context-aware responses.
Context-aware responses, such as highlighting products with LED shelf lighting or showing updated pricing or stock levels on adjacent digital signage. Together, NFC and digital signage transform passive retail displays into intelligent, interactive touchpoints that increase engagement, convenience, and sales.
4. Direct integration with SiteDish
Using XID and Sitedish together creates a more flexible, powerful, and data-rich retail or menu management experience for quick service restaurants. XID provides real-time connectivity, dynamic content, and automation, while Sitedish adds granular control over product presentation and promotional tools.
By combining them, users can easily apply discount pricing and targeted promotions, automatically pull location-specific API data, and design pages with complete layout freedom rather than relying on rigid card views.
5. Location-sensitive delivery
Whether it’s a different business branch or just a different space like the aisle, the lobby, or the checkout, show the right content to the right people, in the right place.
Location-sensitive delivery lets XID automatically tailor what shows on each screen based on where it is. This advanced feature drives more relevant engagement and stronger local impact, improving business performance across industries. Think of a retail screen showing aisle offers while the lobby display highlights storewide deals.
6. Custom script editor
Need more creative control? The XID script editor gives advanced users and developers the freedom to go beyond templates, adding custom JavaScript for animations, transitions, and unique widgets.
It’s your sandbox for innovation: connect internal systems, stream live data dashboards, or design fully branded, interactive experiences right inside your digital signage. Designers who know scripting can bridge the gap between creative vision and technical limitations, giving them more control over the output if necessary.
The different design styles XID offers, enable our platform to cater to both non-technical users (drag-and-drop) and technical users (code) within a single tool.
The only design tool you need to keep screens current, engaging, and effective.
Ultimately, that split-second moment when a customer’s attention locks onto a screen remains the decisive moment in the sale. The brands winning that moment aren’t just relying on great visuals; they’re relying on the technology that powers them. Everything you need to design, update, and publish content lives in XID, so there’s no jumping between tools or waiting on someone else to make edits.
Integrated digital signage software is what makes it all work: keeping content fresh, relevant, and perfectly timed to influence decisions. And with XID, businesses can go even further—creating displays that not only inform but also react, engage, and guide customers toward action. Whether you’re a marketer changing a promo or a developer connecting data behind the scenes, XID helps everyone move faster.
Part of Datapost’s digital signage ecosystem, XID is the interactive designer built to power modern displays. Contact us to get started!