1. Terminology

1.1 Total Views

The total number of instances where the camera picked up individuals looking at the camera. I.e. viewing the screen.

1.2 Total Opportunities to See (OTS)

The total number of instances where individuals were picked up in the camera’s view, but where their faces were angled away from the camera or they were too far from the camera.

1.3 Total Impressions 

The sum of the total opportunities to see (OTS) and total views for a specific date range.

1.4 Conversion Rate

The number of impressions that resulted in views expressed as a percentage.

1.5 Average Dwell Time

The average time individuals spent in the detection area of the camera.

1.6 Average Attention Time

The average time viewers spent looking at the screen.

1.7 Total Gender Detection

The total number of viewers identified as either male or female, expressed as percentages.

1.8 Total Emotion Detection

The total number of viewers identified as experiencing either a positive, negative or neutral emotion, expressed as percentages.

1.9 Total Age Detection

The total number of viewers identified and categorized as either child, teenager, adult or senior, expressed as percentages.

1.10 Age Categories

Child – 0-12

Teenager – 13-20

Adult – 21-53

Senior – 54-100

1.11 Peak Hour

The hour of day, in a specific date range, when the most views were recorded.

1.12 Top Demographic

The most prevalent demographic (gender, age & emotion) for a specific date range.

1.13 Meta ID

A unique identifier generated by the content management system (CMS) when the media is uploaded.

1.14 Media Title

The title of the media item.

1.15 Play Count

The number of times a media item played on the screen for a specific date range.

2. Anonymous Analytics Dash

3. Anonymous Analytics

4. Anonymous Analytics Media

1. Player Dashboard

2. Definitions

2.1 Total Vehicles

The total number of vehicles detected.

2.2 Top Vehicle Make

The top vehicle make detected.

2.3 Top Vehicle Type

The top vehicle type identified.

2.4 Peak Date

The peak date of vehicles detected.

2.5 Peak Hour

The peak hour of vehicles detected.

2.6 Session Time

Session time is defined as the difference between the first and last detection times.

3. Number of Vehicles per Hour (Average)

4. Number of Vehicles per Day

5. Billboard Data

5.1 Car ID

An incremental ID that is assigned automatically to every detected vehicle.

5.2 Unique Identifier

The MAC address of UUID of the device connected to the billboard.

5.3 First Detection

The date and time the vehicle was first detected.

5.4 Last Detection

The date and time the vehicle was last detected.

5.5 Make

The make of the detected vehicle.

5.6 Model

The model of the detected vehicle.

5.7 VMM Confidence

The system’s confidence of the categorization of the vehicle make and model, expressed as a percentage.

5.8 Vehicle Type

The type of vehicle that was detected.

5.9 Number Plate

The number plate of the detected vehicle.

5.10 Number Plate Confidence

The system’s confidence in terms of the number plate accuracy, expressed as a percentage.

5.11 Congestion Time

6.1 Total Media Views

Total number of vehicles that saw one or more media items for the specified date range.

6.2 Most Viewed Media

Most viewed media for the date range.

6.3 Least Viewed Media

Least viewed media for the date range.

7.1 Top 10 Media Titles

Most popular viewed media for the selected date range.

7.2 Bottom 10 Media Titles

Least popular viewed media for the selected date range.

8. Viewed Media Data

8.1 Unique Identifier

The MAC address of UUID of the device connected to the billboard.

8.2 Car ID

An incremental ID that is assigned automatically to every detected vehicle.

8.3 First Detection

The date and time the vehicle was first detected.

8.4 Last Detection

The date and time the vehicle was last detected.

8.5 Meta ID

The meta ID of the media title that was playing when the vehicle was detected.

8.6 Media Title

The title of the media that was playing when the vehicle was detected.

8.7 Session Time

8.8 Play/View Count

1. Player Dashboard

1.1 Player Name

The name of the player.

1.2 Unique Identifier

The MAC Address or UUID of the player.

1.3 Last Heartbeat

The date and time at which the player last communicated with the server.

1.4 Last Log Time

The last time the player logged data.

1.5 Location

The location/site that the player is at.

2. Definitions

2.1 Total Vehicles

Total number of vehicles identified for the specified date range.

2.2 Total Completed Journeys

The total number of vehicles completed the drive through journey from order to collection.

2.3 Top Vehicle Make

The top vehicle make for the specified date range.

2.4 Peak Date

Peak date for the specified date range. 

2.5 Peak Week Day

The peak day of the week for the specified date range.

2.6 Peak Hour

The peak hour for the specified date range.

2.7 Drop-off After Entrance

The total number of vehicles that left the drive through after entering.

2.8 Drop-off After Order

The total number of vehicles that left the drive through after ordering.

2.9 Drop-off After Payment

The total number of vehicles that left the drive through after making payment.

2.10 Returning Customers

The total number of vehicles that have been identified on more than one day in the specified date range.

2.11 Average Wait to Order

The average time taken from entering the drive through to ordering.

2.12 Average Wait to Payment

The average time taken from ordering to making payment.

2.13 Average Wait to Collect

The average time taken from making payment to collection.

2.14 Average Total Journey

The average time taken to complete the drive through journey from entering to collection.